Do I need to connect my Amazon Ads account?

No. You enter your own numbers (spend, sales, ACoS, days running). Nothing connects to your Amazon Advertising account.

Does this tool replace an Amazon PPC agency?

No. It's a diagnostic and education tool, not automated bid management. It tells you what to do and why, then links to Amazon's own current help docs for exactly how to do it in the console.

Why does it ask for a profit margin?

Break-even ACoS equals your profit margin. Every recommendation in this tool is judged against that number, not a generic industry average.

Does this work for Vendor Central (1P) sellers?

Not in this version. Vendor Central uses wholesale-margin economics and PO-dependent budgeting that don't map to this tool's break-even ACoS logic.

Amazon Advertising Strategy Coach

Tell it what you've actually done. It tells you where you stand on the lifecycle, what's off, and what to do next, no Amazon Ads account connection required.

Diagnose

Strategy Library

Which kind of Amazon account is this?

This tool is built for Seller Central (3P) economics. Vendor Central (1P) uses wholesale margin and PO-dependent budgeting that break the math below.

This tool isn't built for Vendor Central yet. Break-even ACoS here assumes your own retail price and margin, which a 1P vendor doesn't control the same way, Amazon sets retail price and buys from you at wholesale. Budget mechanics are also PO-dependent rather than self-funded. This is a known v1 limitation, not an oversight.

Your product