Type your ad numbers.See if they pay off.
Break-even ACoS, what is off and what to fix first, from numbers you type. No account connection.
Advice from the numbers you type, not a guarantee. Snippt is not affiliated with Amazon. Acceptable use · Report misuse
Your numbers in. A diagnosis out.
Spend, sales and margin for the last 14 days. Every finding is judged against your break-even, and says whether it is ready to act on.
Checking your numbers against break-even
Quick start
Get cleaner numbers
- Use the same dates for every number
- Use your margin before ad costs
- Pull total sales from Business Reports
- Add clicks and orders, so thresholds use your conversion rate
Common mix-ups
- Subtracting ad spend from the margin
- Mixing a 7-day report with a 30-day one
- Judging a new campaign in its first week
- Counting another product's sales as this one's
Three steps. Your margin decides.
Rules do the maths, so every number traces back to what you typed.
Type your numbers
Margin, spend, sales, clicks and orders for one period, plus the campaigns you run. Nothing connects to Amazon.
Checked against break-even
Your margin sets break-even ACoS. The product's stage, conversion and budget decide what each number means.
Act on what is ready
Each finding says act now, worth a look or too early, with the maths and Amazon's help page for the clicks.
Ads Strategy Coach vs bid automation
Different jobs. Many sellers use both, or start here.
The playbook, by stage.
Short answers to the questions the diagnosis raises. Facts dated October 2026.
Common questions.
Do I need to connect my Amazon Ads account?
No. You type the numbers from your reports. Nothing connects to Amazon, and nothing changes in your account.
Can I run this on a client's account?
Yes, with numbers the client has shared with you and their permission. Nothing connects to their account, and the report says it is advice from typed numbers, not a guarantee of results.
Why does it ask for my margin?
Break-even ACoS equals your margin before ad costs. Below it, an ad sale makes money on its own; above it, you are paying for rank or data, or losing money. A category average cannot tell you which.
What does "too early" mean?
With few days or few orders, a couple of lucky or unlucky sales swing ACoS a lot. The coach waits for enough data before it says "act now"; the "How fast to act" setting changes how much it waits for.
Does it replace a bid tool or an agency?
No. It does not change anything in your account. It tells you what is off and what to do, with links to Amazon's help pages for the clicks. Many sellers use it as a check on their tool or agency.
Does it work for Vendor Central?
Not yet. Vendor Central uses wholesale margins and purchase-order budgets that the break-even maths here does not cover.
What does it cost?
The preview is free. A full diagnosis with findings, thresholds and the report is 8 credits.
Try it Free. Credits on Signup.
Sign up and get free credits instantly, with more when you verify your phone. That is enough for your first full diagnosis.